Stories matter. How we guide people through information, whether an article or a website or an app, affects how they comprehend and internalize the narrative. Choices as seemingly inconsequential as a category label can send ripples through an entire content landscape. Hundreds of decisions, every day, by various stakeholders, steer your company’s narrative, and keeping it in control can feel daunting.
With the right team and processes, you can.
Stories shine when you harness the often-chaotic organizational processes that lead to broken content, apply data-backed logic to information structures, and establish standards that create consistency. To get there, we usually have to start with, “Why?” What are the root causes underlying content gaps and challenges, and how can those be addressed?
If you’re looking for a content strategist who can help your team not only address the symptoms of your content challenges, but also diagnose and treat the underlying causes, let’s talk.